The B.A.W.S.E. Ships

Built to Move You Forward

At B.A.W.S.E. Coaching & Consulting Services, we believe transformation doesn’t happen in isolation—it happens through connection. These five “ships” represent the core relationships that fuel real, lasting change. The stories below aren't just testimonials—they're lived experiences, shared with trust, vulnerability, and truth.

The B.A.W.S.E. Ships

Five Pillars. One Purpose: Moving You Forward.

At B.A.W.S.E. Coaching & Consulting, we don’t just work with people — we move with purpose. Our approach is anchored in five core pillars we call the BAWSE Ships. Each one represents a powerful mode of connection, transformation, and leadership.

Together, these ships guide how we operate, collaborate, and create impact:

The Ship & What It Represents

Leadership | Stepping into your power, finding your voice, and leading with clarity.

Allyship | Showing up with integrity, accountability, and active support — not just words.

Partnership | Building collaborations rooted in purpose, strategy, and shared vision.

Friendship | Creating authentic, trust-based connections that empower you on and off the clock.

Mentorship | Offering (or receiving) real talk, guidance, and support that fuels growth.

  • Leadership- “Alicia is a remarkable leader who demonstrates a relentless commitment to excellence, accountability, and equity… Rather than being an authoritative figure, she leads from behind, providing guidance and space for innovation while strategically positioning our team for long-term success. Her unshakeable integrity demands greatness from all parties, allowing for only the most equitable solutions to come forward.”

    — Leadership Coaching Client

  • Allyship — “Although she owed me nothing, Alicia chose to give me the opportunity to try. As a white man, I’ve seen her model humanity, accountability, and care in a way that has transformed how I show up in this work. She leads by example, owns her own mistakes, and gives honest feedback that never blames—but always calls me in.”

    — Workshop Co-Facilitator

  • Partnership — “Clarity, focus, and accountability are how I describe my partnerships with Alicia. Her ability to keep the main thing the main thing has helped me clarify professional goals and eliminate unproductive busy work. Alicia’s support helped me take tangible steps toward transformational change.”

    — Organizational Leader

  • Friendship — "My career consultation experience with B.A.W.S.E LLC was truly transformative. I came to Alicia feeling uncertain about my direction, but through intentional conversation and honest feedback I received practical guidance, and genuine encouragement, allowing me to go forth with a renewed sense of clarity and confidence. Alicia helped me to identify my strengths, refrain my career goals, and provided me with a mock interview to ensure I was truly prepared for the job.

    — Regina Branch

  • Mentorship — "Alicia has shown me what it means to lead with courage, integrity, and deep commitment to equity—not just in words, but in action. She pushes me to rise to my full potential, while consistently making space to check in and remind me that I am capable, prepared, and enough. She reminds me to stay ready and get the job done with excellence".

    — Madison Whitaker

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  • ✨ Want to Add Your Story? If you’ve worked with Alicia and want to share how the experience shaped your leadership, team, or outlook—we’d love to hear from you.

    Contact us to add your story to the fleet.

  • “From Talk to Transformation—That’s B.A.W.S.E. Work.”

    ✨ Words We Live By

  • “Change doesn’t wait. Neither should you.”

    ✨ Words We Live By

  • “Lead from behind. Center equity. Move with care.”

    ✨ Words We Live By

  • “Be honest. Be human. Be accountable.”

    ✨ Words We Live By

  • “You don’t get to skip the work—and we won’t let you.”

    ✨ Words We Live By